As if liberally pasting the sponsor’s name all over an athlete wasn’t enough, we now have kits displaying colourful historical images as well. First our athletes were identified by their kit; then by playing in it they were contributing to kit sales (while actively promoting a brand name). Now, one can only assume that Stade Francias have decided to give spectators a history lesson, by playing in a rugby jersey with multicoloured images of Blanche de Castille (wife of Louis VIII and mother to Louis IX) emblazoned on it. I am loath to write this off as a fashion faux pas – French eccentricity notwithstanding. Could someone please tell me what is going on here, and what I should prepare myself for next?
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